Market Trends of Mexico Food Flavor and Enhancer Industry
This section covers the major market trends shaping the Mexico Food Flavor & Enhancer Market according to our research experts:
Increase in Demand for Clean Label Ingredients
Consumer preference for innovative flavors, health benefits, convenience, and alternative natural sources for nutrient supplements, has augmented the clean label ingredient market. There has been a growing consumer demand for processed food and the expectations for safer and healthier ingredients have, in turn, increased the need for introduction of clean-label ingredients across diverse applications. Manufacturers are fast adopting the strategy of incorporating functional ingredients, that can improve the nutritional profile of the product. An interest in the development of new natural colorants has been observed, for their use in the food industry, which is due to the strong consumer demand for more natural products. The health enhancing properties of natural colors, combined with the organic properties in natural products, are also increasing their adoption.
Rising Demand of Food Flavors
The consumption of processed food products and carbonated beverages in the country has remained high. Thus, manufactures are offering new flavors in the market with wide applications in the beverage industry, in order to lower the sugar consumption of consumers, which is the leading cause of diabetes and obesity in the country. Such flavors are increasingly being used in products that claim to have low sugar or zero calorie. Consumers are increasingly demanding flavors, especially functional yet flavorful beverages, mainly with infusion of natural fruit and vegetable extracts. From flavored coffees to protein drinks, the demand for flavor-rich products is increasing as consumers increasingly select foods and beverages with natural flavors and product formulations for health benefits.
