Market Share of Men's Grooming Appliances Industry
The men's grooming appliances market is highly concentrated, with global and regional players adopting varied strategies, such as mergers and acquisitions, partnerships, expansions, and product innovations, to compete with other players. Global companies such as Koninklijke Philips NV, Spectrum Brands, and P&G hold the largest shares in the men's grooming appliances market. They are implementing product innovation as the primary strategy to meet the growing competition from the new players. For instance, in June 2021, Panasonic launched the new EH-HS0E: enrich + advanced care hair straightener with a high-speed intelligent thermal sensor for flawless style, single-stroke straightening, and unique nanoeTM technology, which styles hair to perfection and helps enrich shine and smoothness of hair.
Men's Grooming Appliances Market Leaders
Procter & Gamble
Koninklijke Philips N.V.
Panasonic Corporation
Spectrum Brands, Inc.
Wahl Clipper Corporation
*Disclaimer: Major Players sorted in no particular order
