Market Size of Meat Snacks Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 19.37 Billion |
| Market Size (2029) | USD 26.75 Billion |
| CAGR (2024 - 2029) | 6.67 % |
| Fastest Growing Market | Asia |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Meat Snacks Market Analysis
The Meat Snacks Market size is estimated at USD 19.37 billion in 2024, and is expected to reach USD 26.75 billion by 2029, growing at a CAGR of 6.67% during the forecast period (2024-2029).
The market is primarily driven by the consumer’s preference for on-the-go snacking products that contain additional nutritional value added to the product. Meat snack products such as sausages, jerky, and sticks are popular among consumers for their taste and ease of availability in the market. Sausages made out of pork, beef, and chicken are extensively consumed as they are much more familiar and easily available in the market. Brands such as Banquet, Jimmy Dean, Applegate, Prunell, and others were among the popular sausage retailers in the market. For instance, According to the National Hotdog and Sausage Council, the retail sales of dinner sausages were about 1.2 billion pounds with USD 5.3 billion spent on dinner sausages in 2022.
Additionally, the benefits of consuming organic plant-based food, free from chemical additives, are expected to increase the demand for meat alternatives. The market is driven by the increased demand for snacks rich in nutrients, such as omega-3s, iron, and vitamin B12, resulting in players introducing fortified meat snack products. Portable snacks such as jerky, sticks, and sausages make it a convenient option for consumers requiring healthy meat snacks on the go.
Furthermmore, the processing modifications, such as slow meat roasting and value addition with exotic spices as exhibited by brands such as Wild Zora and Wilde Boldr, have captured the younger consumers' imaginations, who are seeking complete and portable protein snacking solutions. The emerging popularity of grass-fed meat snacks that are preservative-free and portion-controlled with a variety of flavor profiles and bite types is expected to sustain the growth of meat snacks in relatively mature markets of developed countries.
