Market Size of Middle East and Africa Men's Grooming Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.45 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Middle East and Africa Men's Grooming Products Market Analysis
The Middle East and Africa Men's Grooming Products Market is projected to register a CAGR of 6.45% during the forecast period.
The personal grooming trend is increasingly impacting men's grooming, particularly among the millennials and generation Z men residing in the region, as the men belonging to this region are extensively looking after their health as well as their physical appearance. These factors are predominantly driving this trend in the Middle East and Africa. Rising awareness about hygiene, lifestyle upgrades, and increasing per capita income of people are primarily increasing the desirability of advanced skincare products, as consumers in the region are demanding minimal chemical content and highly functional ingredients in their products.
Several companies are making strategic investments, in research and development activities to develop innovative products with enhanced benefits, owing to the changing consumer preferences and to achieve competitive advantage. For example, L'Oréal commenced the launch of a new Research & innovation center to study South African hair and skin specialty as well as, beauty routines for Sub-Saharan customers. Moreover, the market is witnessing significant investments from global as well as local players, who are focusing on expanding their production capabilities and presence across the country, and, in turn, accelerating the growth of the market studied.
Some of the key players are embarking on mergers, acquisitions, and partnerships as their key strategies, to achieve consolidation and optimize their offerings. Moreover, these players are partnering with local players, to gain dominance in the local markets. For instance: In 2020, Estee Lauder Inc. has partnered with AlMalkiGroup and signed an exclusive distribution rights agreement. With this partnership, AlMalkiGroup has got all right to distribute Estée Lauder and Clinique & Tom Ford in all stores in Saudi Arabia
