Market Trends of Home Healthcare Industry In UAE
The Diagnostic Product Segment is Expected to Register Significant Growth in the Market Over the Forecast Period
Due to the rising prevalence of chronic disorders, technological advancements, and the launch of self-monitoring products like multi-parameter diagnostic monitors and home pregnancy kits, the diagnostic products segment is poised to dominate revenue generation over the forecast period. This growth is further fueled by the entry of various international key players into the market.
In the United Arab Emirates, the demand for diagnostic products, including HbA1c test kits and glucometers, is surging due to a high prevalence of chronic and infectious diseases. A report from the Journal of Multidisciplinary Healthcare in May 2024 highlighted that in 2022, 16.3% of the UAE population was diabetic. Notably, the prevalence soared to 25.1% among UAE nationals in the Northern Emirates and 19.1% elsewhere. This significant diabetes burden necessitates ongoing care, positioning the UAE's home healthcare market for substantial growth.
The influx of international diagnostic service providers is set to further elevate the demand for diagnostic products in the UAE. For instance, in May 2022, Mainz Biomed N.V., a molecular genetics diagnostic firm focused on early cancer detection, partnered with Dante Labs to commercialize "ColoAlert" in the UAE. "ColoAlert," Mainz's flagship product, is a user-friendly at-home test for colorectal cancer. Such collaborations are driving the segment's growth.
Given these dynamics, including the rising chronic disease prevalence and the influx of new market players, the diagnostic products segment is projected to witness significant growth in the coming years.

The Rehabilitation Therapy Services Segment is Expected to Register Significant Growth in the Market Over the Forecast Period
Factors such as an increasing geriatric population, a rising demand for rehabilitation therapies due to the growing prevalence of chronic diseases, and collaborations among market players are likely to drive significant growth in the Rehabilitation Therapy Services Segment.
The high prevalence of chronic disorders is expected to enhance the quality of life by alleviating symptoms like dyspnea, boosting exercise tolerance, easing anxiety, improving joint mobility, strengthening muscles, and facilitating psychosocial reintegration. In September 2023, UAE health experts highlighted a concerning trend: a rise in heart attacks among younger individuals. They attribute this uptick to risk factors prevalent in the emirate's younger adults, including obesity, diabetes, smoking, hypertension, and elevated cholesterol levels. Given this backdrop, the heightened burden of cardiovascular diseases and associated risk factors is poised to spur demand for home healthcare services in the UAE during the forecast period.
The UAE's swiftly aging demographic is amplifying the demand for laboratory services. This older population's susceptibility to chronic diseases underscores the importance of routine health checkups and lab tests. For instance, as per a January 2024 report from the United Nations Population Fund underscores this demographic shift, projecting the number of UAE residents aged 60 and above to surge over sixfold to 2 million by 2050. In response, the UAE is rolling out national longevity regulations and actively promoting the establishment of specialized clinics. These initiatives aim to harness advanced technologies to restore functions, enhance the quality of life, and address the needs of older individuals, especially those facing impairments or frailty.
Market players are engaging in strategic activities, further fueling market growth. For instance, in October 2024, ES Healthcare Centre, in partnership with iACCEL GBI (a notable Dubai SME-backed accelerator), announced its entry into the Dubai market. ES Healthcare Centre specializes in home medical services, delivering comprehensive care directly to patients. Their Dubai expansion aims to revolutionize home healthcare in the UAE, ensuring personalized and compassionate care for every patient. In another instance, in August 2023, PureHealth integrated Abu Dhabi's National Rehabilitation Center into its network, focusing on treatment, rehabilitation, and research. Their collaboration with various entities aims to bolster social integration services for patients and enhance community awareness.
In conclusion, the increasing geriatric population and the rising prevalence of chronic diseases are driving the demand for rehabilitation therapy, thereby facilitating the segment's growth.
