Market Share of Malted Wheat Flour Industry
The malted wheat flour market is consolidated in nature having few numbers of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim along with acquisition, merger, partnership and expansions as their key marketing strategy.
Malted Wheat Flour Market Leaders
Imperial Malts Ltd.
IREKS GmbH
Muntons plc
Crisp Malt GmbH
Simpsons Malt Ltd
*Disclaimer: Major Players sorted in no particular order