Market Trends of Liquid Sugar Industry
This section covers the major market trends shaping the Liquid Sugar Market according to our research experts:
Increased Usage of Liquid Sugar in Bakery and Confectionery Products
Liquid sugar imparts certain properties in baked goods, such as holding moisture and maintaining freshness, unique flavor, and pasteurization. Thus, the bakery and confectionery sector witnessed an upsurge in the usage of liquid sugar, owing to the aforementioned properties. Furthermore, liquid sugar helps in controlling the crystallization of sugar in candy and preventing the formation of ice crystals in frozen desserts, which is increasing its demand in the bakery sector. Other factors that are boosting the demand for liquid sugar over crystal sugar include consistent quality and specification-oriented quality, high microbiological stability of the sugar, no investment in equipment for dissolving, filtering, and pasteurization of liquid sugar unlike crystal sugar, and minimized sugar loss.
Asia-Pacific to Drive the Liquid Sugar Market
Asia-Pacific is expected to be the leader in the liquid sugar market, owing to the huge demand being witnessed by countries, like India and Australia. Moreover, the rapid growth of food industries in the emerging countries of Asia-Pacific, in the backdrop of the overall improvement in the economic conditions and the sustained efforts from governments by enabling policies and regulatory frameworks, help in the growth of the liquid sugar market. In addition, regional and domestic players are engaged in frequent product launches, which have further boosted the market growth. For instance, in 2019, Whole Earth Sweetener Company launched a keto-friendly product, Stevia & Monk Fruit Liquid Sweeteners, to its portfolio. The product is available in grocery retailers and e-commerce.
