Market Size of Lingerie Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 94.78 Billion |
| Market Size (2029) | USD 142.44 Billion |
| CAGR (2024 - 2029) | 8.49 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia Pacific |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Lingerie Market Analysis
The Lingerie Market size is estimated at USD 94.78 billion in 2024, and is expected to reach USD 142.44 billion by 2029, growing at a CAGR of 8.49% during the forecast period (2024-2029).
Consumer behavior towards innerwear lingerie has transformed substantially in recent years, primarily influenced by commercial advertisements, social media, and increased disposable income. As a result, the per capita spending on lingerie globally has increased substantially. Moreover, with the increasing participation of individuals in sports and the rising trend of athleisure, there has been an increase in the demand for intimate wear, which is comfortable and stretchable yet stylish. Furthermore, the emergence of several independent and private-label players has spurred competition through product innovations. Moreover, market players emphasize a structural transformation through digitalization to capture a younger target internationally via social networks. For instance, in 2022, Adidas launched an extensive sports bra collection featuring different new styles across several product franchises to support active women's specific needs better. The company also launched an online bra-fitting service to ensure the correct size for women shoppers and extend its in-store fitting service.
