Market Trends of Indonesia Life & Non-Life Insurance Industry
Life Insurance Holds the Largest Segment in the Market
Life insurance holds the largest segment in the insurance market in Indonesia. Life insurance products are popular in the country, driven by the rise in awareness of the importance of financial protection and the rising middle class. Life insurance policies offer various benefits, including coverage for death, disability, and critical illnesses, making them attractive to individuals and families looking to secure their financial future. The market for life insurance in Indonesia is expected to continue growing, driven by factors such as increasing disposable income, urbanization, and a growing awareness of the need for financial planning.
Rise in Online Distribution Channel in the Market
In recent years, there has been a notable increase in the online distribution of life and non-life insurance products. Online channels allow customers to research, compare, and buy insurance from anywhere without visiting a physical branch. This approach is often more cost-effective for insurers than traditional channels, potentially resulting in lower customer premiums and greater market competitiveness. Additionally, the internet enables insurers to reach a broader audience, including customers in remote areas who may not have access to traditional insurance services.
In Indonesia, numerous insurance companies and startups provide online insurance services. Among the top players are Akulaku Finance Indonesia, Brankas, Pet Societies, Qoala, and Bindcover. The sale of insurance through online platforms is overseen by the Indonesian Financial Services Authority (OJK).
