Market Trends of Lecithin Industry
This section covers the major market trends shaping the Lecithin Market according to our research experts:
Surge in Demand for Dietary Supplement Driving the Market
- Lecithin supplements can treat various conditions, including ulcerative colitis, high cholesterol, and a few other treatments. According to a comprehensive study performed by GOQii, a fitness technology company in India, over 29.5% of respondents who experienced cholesterol issues in 2021 were seniors over 60. Young people made up around 6% of the responders that year, whereas teens made up approximately 7% of those with cholesterol issues. Such health conditions have been driving the demand for lecithin-based supplements.
- Furthermore, a healthy lifestyle is prompting consumers to seek various dietary supplements to maintain and enhance their overall well-being. Thus, the intense focus on the preventive healthcare system, coupled with robust endorsements and marketing efforts of lifestyle enhancement products, is driving the market for lecithin in the dietary supplement industry.
- The primary factor affecting the market includes the increase in demand for food ingredients derived from various natural sources that would boost the sector. The surge in product launches according to the market demand is expected to propel the industry's growth.
- For instance, Lasenor announced the launch of VEROLEC ORGANIC, organic soya lecithin that originated in the United States with United States Department of Agriculture (USDA ) Organic Certification. Additionally, in September 2021, AAK announced the acquisition of BIC Ingredients. BIC Ingredients is a player in the lecithin market that supplies non-GM specialty lecithin and lecithin compounds.
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Asia Pacific Holds the Largest Market Share
- The rising demand for natural ingredients is witnessing a rise in the usage of lecithin in bakery and confectionery, dairy, and meat products. The demand for lecithin in bakery products is significant as it is extensively used in baking procedures to increase moisture retention with even blending of flour with added ingredients. Lecithin is usually added to bread formulations at 0.2% and layer cakes at 0.5 - 1.5% based on flour weight. In Asian countries, there has been a surge in the production and exports of bakery products.
- According to the UN Comtrade, India exported bread, pastry, cakes, and other bakery products worth USD 407.6 million, which was higher than the previous year's exports valued at USD 346.8 million. Hence, the rise in sales of bakery products has been driving the lecithin market across the region.
- On the other hand, increased demand for personal care products and cosmetics in the countries is expected to boost the demand for de-oiled lecithin. Additionally, the booming aquaculture industry in China is expected to increase the demand for lecithin in the animal feed segment.
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