Latin America Programmatic Advertising Market Share

Statistics for the 2023 & 2024 Latin America Programmatic Advertising market share, created by Mordor Intelligence™ Industry Reports. Latin America Programmatic Advertising share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of Latin America Programmatic Advertising Industry

The Latin America Programmatic Advertising Market is moderately competitive. The market appears to be moderately concentrated, with players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are InMobi, Smartyads, Jampp, Bidmind, etc. Some of the recent developments are:

  • July 2022: Entravision, a global advertising solutions, media, and technology company, announced that it had become the Authorized Sales Partner of Meta in Honduras and El Salvador. This expansion within Latin America will enable the company to provide companies with strategic support, creative expertise, and content development.
  • July 2022: Globale Media, the AI-driven mobile advertising platform, has launched GMX - a programmatic self-serve cloud-based platform. GMX will offer advanced targeting such as gender-based, geo-fencing, age-based, campaign scheduling, device type, and many more. This tool gives advertisers complete control over their strategy and thereby helps them to generate revenue, create engaging experiences and connect with the audience.  

Latin America Programmatic Advertising Market Leaders

  1. SmartyAds

  2. Jampp Inc.

  3. BidMind

  4. Adsmovil

  5. MediaMath

*Disclaimer: Major Players sorted in no particular order


Latin America Programmatic Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)