Market Share of Latin America Hair Care Industry
The hair care market in Latin America is moderately fragmented. Some of the prominent companies operating in the Latin American hair care market are Unilever, L'Oreal, S.A., and Procter & Gamble. The key players have increasingly strategized on gaining larger market shares in these countries, via constant product innovation, merger and acquisition, advertisement expenses, and R&D investments, to develop niche products. In 2022, P&G spent around USD 1.4 billion on acquisitions, majorly related to the purchase of skincare brands Farmacy Beauty and Tula and haircare company Ouai.
Latin America Hair Care Market Leaders
Procter & Gamble
L'Oréal S.A.
Coty
Unilever PLC
Henkel AG & Company, KGaA
*Disclaimer: Major Players sorted in no particular order
