Market Size of Kombucha Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.97 Billion |
| Market Size (2029) | USD 4.65 Billion |
| CAGR (2024 - 2029) | 9.48 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Kombucha Market Analysis
The Kombucha Market size is estimated at USD 2.97 billion in 2024, and is expected to reach USD 4.65 billion by 2029, growing at a CAGR of 9.48% during the forecast period (2024-2029).
The Kombucha Market size is estimated at USD 2.97 billion in 2024, and is expected to reach USD 4.65 billion by 2029, growing at a CAGR of 9.48% during the forecast period (2024-2029).
The COVID-19 pandemic outbreak resulted in multiple businesses, factories, and warehouse closures due to social distancing and lockdowns implemented by the government of various countries. However, the kombucha market experienced a slight uptick in demand as convenience stores and medicinal shops remained functional to offer essential health supplies to consumers. According to a study by the National Center for Biotechnology Information (NCBI), kombucha consumption aids in supporting the immune system due to its antioxidant, anti-inflammatory, and cholesterol-reducing properties, which further prompted sales during the pandemic.
Rising health consciousness among consumers and the preference for healthy hydration is a crucial market-driving factor. The requisite need to supplement daily nutrition intake to draw nutrients lost in ailing eating habits primarily boosted kombucha sales in the market studied. Moreover, on-the-go and convenient attributes associated with the products further propelling the market's growth.
Consumers are increasingly becoming aware of the health implications associated with the soft drinks categories. Thus, concerned drinkers are shifting toward healthy drinks like kombucha and other functional drinks. Due to increased demand for kombucha in the past few years, beverage manufacturers are coming up with flavor variants for kombucha, as consumers prefer flavored over original kombucha. Besides traditional kombucha flavors, such as ginger, grapefruit, and elderflower, flavors like cherry blossom, winter mint, pumpkin spice, and spicy pineapple are gaining consumer attention.
