Kenya Flexible Packaging Market Size

Kenya Flexible Packaging Market Analysis

The Kenya Flexible Packaging Market is anticipated to record a CAGR of 3.6% over the forecast period. The key factor driving the growth of the flexible packaging market is the growing trend of consumers toward convenience products.

• Changing consumer tastes due to busy lifestyles and shrinking household units require easy products to open, store, use, transport, dispose of, and accommodate lifestyles on the go. The overall rise in the per capita income in Kenya has led to the increased consumption of packaged foods and FMCG products. This has had a direct positive effect on the rapid growth of the plastic packaging market in the country.
• Flexible packaging combines the mechanical and physical properties of multiple layers of different polymers to balance functionality, environmental friendliness, and business considerations. They are characterized by durability and provide an ideal barrier against gases and moisture. Advanced convenience features and low cost minimize food waste and overall product spoilage. Such features of flexible packaging drive market growth in the country.
• E-commerce in Kenya has developed significantly over the last few years, particularly among small and medium businesses. Technological innovation, sustainability concerns, and more are the reasons for the remarkable growth of flexible packaging. The growing demand for customer-friendly packages and heightened product protection is expected to boost flexible packaging as a viable and cost-effective substitute.
• Kenya has been attempting to focus on the plastic problem in the environment, which led to the government announcing the Plastic Bag Ban and the single-use plastic ban in national parks, beaches, forests, and conservation areas in June 2020. The increase in the government's emphasis on managing plastic packaging waste appropriately through applying the exemption for plastic packaging for various products controls packaging production, limiting excess packaging in the market.
• With the outbreak of COVID-19, flexible packaging manufacturers have been bombarded with a pool of issues that are anticipated to be only for the short -term. Some effects of lockdowns across the country include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, and fluctuating prices. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.