Market Size of Kale Chips Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
CAGR | 8.23 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Kale Chips Market Analysis
The global kale chips market is projected to register a CAGR of 8.67% during the forecast period (2022 - 2027).
With the sudden impact of COVID-19, the market has witnessed a decline in the sale of kale chips due to their non-availability in the distribution channels. The Kale Chips market is quickly reaching its pre-COVID levels and a healthy growth rate is expected over the forecast period driven by the economic revival in most of the developing nations. Also, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for kale chips. The COVID-19 pandemic has resulted in the generation of opportunities for many private players to emerge in the markets to cater to the inflated demand for kale chips.
Kale is a rich source of antioxidants, vitamins, lutein, zeaxanthin, sulforaphane, magnesium, calcium, and potassium, along with a small amount of protein and fiber. As a result, it is considered beneficial for weight loss, eye health, and cancer prevention. Rising consumer awareness regarding these advantages is anticipated to drive the product demand.
Rising demand for vegetable chips in healthy snacking options is anticipated to drive market growth. Demand for gluten-free food products and acceptance of different types of vegetable chips as healthy snacks has been a positive factor for the kale chips market. Moreover, a rising preference for plant-based food products is expected to drive the product demand.