Market Size of Japan Whey Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.49 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Japan Whey Protein Market Analysis
Japan's whey protein market is expected to grow from USD 67 million in 2023 at a CAGR of 1.49% in the upcoming five years.
- The growing consumer attention toward whey protein is due to its functional benefits. It has become the choice of fitness-oriented Japanese consumers, creating a demand for whey products. Whey proteins are widely used as food ingredients due to their highly nutritious and beneficial functional properties. Thus, they are considered important elements required for optimum human and infant health, which drives the market in Japan. Prominent companies like Arla Foods Ingredients, Fonterra Japan, Friesland Campina, and others offer various whey protein-infused products to cater to the increasing demand in the country.
- With an increasing inclination towards convenience, foods that are ready to eat and cooked in nature are gaining importance in the market. As consumers in the market are becoming health conscious and watch out for the food they intake, manufacturers in the market are focusing on incorporating whey protein in various ready-to-eat foods such as protein bars and yogurts to attract consumers in the market. Whey protein ingredients such as whey protein isolates and other whey protein derivatives are infused into protein bars that can be consumed on the go. For instance, Asahi company operating in Japan offers whey protein-infused protein bars to cater to the demand in the market.
