Japan Ready-to-Drink (RTD) Coffee Market Size

Japan RTD Coffee Market Analysis

The Japan ready-to-drink (RTD) coffee market is projected to register a CAGR of 3.5% during the forecast period.

• Japanese consumers have a strong affinity for coffee, and the trend of valuing convenience has led to the growing popularity of ready-to-drink (RTD) coffee beverages. Canned cold brew and nitro coffees are particularly favored among younger consumers, while millennial and Gen Z consumers are driving the demand for flavored, healthy, sustainable, and plant-based RTD coffee options. Specialty coffee brands are also innovating their RTD coffee products, creating intense competition in the market. The wide availability of canned coffee in vending machines, convenience stores, and other retail channels is boosting the growth of the market.
• Furthermore, low-calorie or low-sugar canned coffee is becoming increasingly popular, especially among health-conscious consumers or those looking to manage their weight. Aggressive marketing campaigns targeted toward young consumers have fueled the popularity of RTD coffee among the millennial population. Japanese consumers enjoy a diverse range of coffee varieties and appreciate premium quality coffee with rich flavors, driving manufacturers to expand into the premium coffee range.
• For example, Suntory Boss offers iced mocha in a can, made from premium quality coffee beans with a rich chocolate flavor. The rising number of Japanese consumers incorporating coffee into their daily life and their increasing interest in new taste profiles in RTD coffee is expected to drive sales growth in the country. According to the All Japan Coffee Association (AJCA), Japan consumed 423.71 million tonnes of coffee in 2021, and this increased to 432.87 million tonnes in 2022.