Market Size of Japan Probiotics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Probiotics Market Analysis
The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2022 - 2027).
The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.
Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).
The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.
