Market Size of Japan Plant Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.28 % |
| Market Concentration | High |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Japan Plant Protein Market Analysis
The Japan plant protein market size is expected to grow from USD 292.9 million in 2023 at a CAGR of 2.28% over the upcoming years.
- The Japan plant protein market has witnessed substantial growth in recent years, largely driven by changing consumer preferences towards sustainable and plant-based diets. As awareness of environmental and health concerns continues to rise, many Japanese consumers are seeking alternatives to animal-based proteins, making plant proteins increasingly popular. Japan's younger generations are more sustainability-minded and interested in new food trends. Companies need to appeal to them with affordable and tasty offerings to ensure that alt proteins become a staple part of their diets in the future.
- On the other end of Japan's aging population, the silver generation market is huge. For instance, according to the Ministry of Internal Affairs and Communications (Japan), in November 2022, close to 36.5 million people in Japan were estimated to be within the age group of 65 and over. Animal proteins are difficult to digest for seniors, so plant-based proteins have an opportunity to become popular in this market.
- Furthermore, Japan has established Government bodies to promote food technology, including alternative proteins. In 2021, the government released a white paper that listed substitute meats as a solution to helping Japan reach 2050 targets for net-zero emissions because they release fewer greenhouse gasses during their production than meat. Economic institutions like the Japan External Trade Organization are also working to collaborate with alt protein companies inside and outside of Japan to help grow the market. Also, in 2022, the domestic production volume of wheat proteins in Japan amounted to around 5.7 thousand tons, according to the Japan Plant Protein Food Association (JPPFA). Wheat gluten processed in Japan includes mainly granular, powdered, and paste-like products. They can be used in the production of mock meat but are most commonly found as steamed or baked dough blocks in Japanese cuisine.
