Market Trends of japan foodservice Industry
Full service restaurants in Japan benefit from an aging population and growing tourism
- FSR held the second-highest share in the market, at 38%, in 2022. Japan has an aging population, and many elderly people prefer full service restaurants because they offer a more comfortable and relaxing dining experience. As of 2021, the elderly population in Japan was approximately 36.1 million, representing around 28.5% of the total population. With the growth of tourism in Japan, many visitors are seeking out local cuisines as part of their travel experience. Full service restaurants that offer regional and local dishes are better positioned to attract these customers and provide them with a taste of the local culture.
- Cloud kitchen is the fastest-growing foodservice type, and the segment is projected to register a CAGR of 9.20% during the forecast period. The pandemic accelerated an already-established trend of cloud kitchens. The necessity of conserving money caused the migration to cloud kitchens as the restaurants closed. Some business owners only set up cloud kitchens, others switch, and some run hybrid business models. Cloud kitchens service their consumers exclusively through technology. Thus, clever promotions and top-notch customer support help the cloud kitchen market expand.
- Japan is a popular tourist destination, and QSR provides an easy option for visitors who may be unfamiliar with the local cuisine or looking for a quick meal before sightseeing. As of 2021, Japan saw a total of 1.97 million international visitors. The top QSR chains in Japan were McDonald's, MOS Burger, and KFC, with 2,900, 1,480, and 1,350, respectively, as of 2022.
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The popularity of fast food drives menu expansion at QSR chains in Japan, with dishes like burgers, pizzas, and yakitori gaining demand
- In Japan, the average orders were highest among FSRs in 2022 compared to other foodservice types, with a price of USD 20.3. The demand for FSR in the country is driven by Asian cuisine, which accounted for a significant contribution to the foodservice market and is expected to increase due to the increase in tourism and exploration of the local Asian cuisine. Some of the popular full service restaurants include Sushi Sho, Shiseido Parlour, Ponchi-ken, Seirinkan, Les Chanterelles, Ise Sueyoshi, Tenoshimam, Nanzenji Hyotei, and Natives Restaurant & Patio. Popular dishes offered in FSR cuisines are ramen, bento, tempura, and sushi, priced at USD 9.5, USD 6.7, USD 6.8, and USD 4.9 per 300 g, respectively.
- The popularity of fast food in recent years has led QSR chains to expand their menu selections. Top QSR chains in the country are McDonald's, Domino's, and KFC, with 2,932, 957, and 865 outlets, respectively. Popular growing fast foods include burgers, pizzas, and Yakitri in QSRs. The burger and pizza dishes are priced at USD 4.2 and 9 per 300 g in the country.
- The cloud kitchen segment in Japan is expanding due to increasing e-commerce penetration and subsequent demand for food delivery services such as Uber Eats, Door Dash, Fine Dine, and Demae-can, especially post-pandemic. Thus, popular restaurants are shifting to the cloud kitchen model. For instance, the Japanese beef-bowl chain, Yoshinoya, opened a dark kitchen in Tokyo's Setagaya-ku in 2020. Similarly, the Japanese curry chain Coco's Ichibanya shifted to a delivery-only kitchen service. Popular dishes offered by cloud kitchens in Japan are sushi and bento, which were priced at an average of USD 5.3 per 300 g.
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