Market Size of Japan Energy Drink Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 14.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Japanese Energy Drink Market Analysis
The Japanese energy drink market is estimated to register a CAGR of 14.5% over the next five years.
- By packaging, the canned energy drink segment is estimated to be the most preferred and highly consumed owing to its easy availability and convenience as long working schedules and hectic lifestyles become the norm. Hence, the working population, one of the major consumers of energy drinks, helped the demand for energy drinks stay afloat.
- In Japan, canned energy drinks are estimated to be the most preferred and highly consumed product owing to their easy availability and convenience. The energy drink market caters to the demand and changing consumer preferences of a large population of millennials in the country, owing to their perception that energy drinks are superior to other carbonated drinks in terms of health benefits. Therefore, factors such as these are driving the market studied.
- In addition, rising consumer lifestyle changes increased health consciousness, and awareness of health and wellness products are anticipated to drive market expansion over the coming years. Additionally, the popularity of products among teens is fueling the expansion of the industry.
- However, a caffeine overdose may result in hypertension, nausea, agitation, and other health problems that restrict the growth of the energy drink market. On the other hand, it is projected that a shift in consumer preference toward beverage consumption and a healthy lifestyle would open up the lucrative potential for market advancement throughout the projection period.
- Furthermore, increasing consumer awareness of maintaining good health reduces the frequency of gut-related disorders, like ulcers, Gastroesophageal Reflux Disease (GERD), gastroenteritis, etc., accelerating the consumption of energy drinks. Energy drink producers assert that their products increase energy.
- The popularity of energy drinks, which offer immediate energy along with mental and physical stimulation, is one of the main factors driving the market growth for energy drinks. Taurine is another important component necessary to grow skeletal muscle and the cardiovascular system. The growth of the Japanese energy drink market is primarily projected to be driven by these factors.
