Market Size of Italy Whey Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.40 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Italy Whey Protein Market Analysis
Italy's whey protein market was valued at USD 28.7 million for the current year and is projected to register a CAGR of 5.40% over the next five years.
- The whey protein market in Italy is mainly driven by highly matured sports nutrition and functional beverage ingredients. The essential objective of whey protein supplements is to improve muscle growth and development. Eating whey protein supplements before the workout enhances muscle recovery, as it increases the free amino acids in the body. The increasing number of health & fitness clubs/centers facilitates the growth of the whey protein market in the country.
- According to the National Union of Chambers of Commerce, Industry, Crafts, and Agriculture (Italian: Unione Nazionale delle Camere di Commercio, Industria, Artigianato e Agricolture (Unioncamere)) report, the number of gyms in the Lazio region of Italy rose by 39.5% from 2014 to 2020. The Italian population is more inclined towards ancestral and original foods, making them prefer raw or freshly prepared cheese over the Whey supplement, in turn resulting in a slower market growth rate.
- Furthermore, rising awareness among the masses to be fit and remain in shape, along with enhancing the body's immunity, is anticipated to drive the demand for whey protein in the region. The increasing number of muscle and fitness enthusiasts has boosted a growing consumer demand for protein sports beverages, specialized nutritional drinks, and nutritional snack bars. This is anticipated to help the product gain traction in the fitness care segment during the estimated timeframe.
- Food and beverage manufacturers are increasingly incorporating functional whey protein into their packaged products. This shift in formulation is driven by evolving consumer preferences, primarily because whey protein offers a compelling advantage-it can effectively substitute high-fat and costly ingredients like cream cheese, milk, and butter. Moreover, the inclusion of whey protein allows manufacturers to retain the authentic appearance, flavor, and texture of their products. This adaptation has the potential to generate a notable uptick in product demand within the country.
