Italy Metal Packaging Market Size

Italy Metal Packaging Market Analysis

The Italian metal packaging market is expected to register a CAGR of 2.54% over the forecast period. With the trend of substantial unit consumption in food and beverage products and increasing environmental concern, consumers are demanding metal cans owing to their low environmental impact. The high recyclability of metal cans is one of the significant drivers for the growth of the market studied.

• Due to its various advantages, including rigidity, stability, and high barrier qualities, metal cans frequently store products that can be moved over greater distances and have longer shelf lives. Tin, steel, and aluminum-based metal cans are favored throughout the country and region. These materials offer valuable qualities, including being softer and lighter, which enable the makers to reduce logistics-related expenses.
• Additionally, cans are preferred over refillable glass bottles for beer containers. Also, the growing demand for alcoholic beverages in Italy, and other European regions with trade relations, such as the United Kingdom, Finland, and Germany, is anticipated to fuel the growth of the metal packaging market. Manufacturers of alcoholic beverage packaging across Italy are benefitted from the growing trend of alcohol consumption at social events. Also, young consumers are becoming more accustomed to drinking beer and wine.
• For instance, according to Assobirra, the volume of beer consumed has been experiencing a growing trend since 2014, a slight dip was seen in 2020, but the market recovered in 2021 and is expected to see the same direction in the forecast period. Italians consumed 20.8 million hectoliters of beer in 2021, indicating a consistent rise in beer consumption since 2014. Each Italian consumed 35 liters of beer on average in 2021 compared to 29 liters per person in 2010.
• Metal cans find their application majorly in food and beverages. However, alternative packaging options, such as glass, are fiercely competitive with metal can packaging in the same segment. The other alternate packaging solutions include plastic.
• The nation witnessed frenzied panic shopping at the height of the outbreak. In addition, there was an increased demand for different types of canned vegetables during the COVID-19 pandemic. Because they are healthier than vegetables cultivated conventionally, millennials across the country are placing a high premium on canned organic vegetables. In this sense, organic canned veggies pique the curiosity of younger consumers, as consumers between the ages of 25 and 34 frequently buy these products.