Market Trends of Italy Home Furniture Industry
Rising E-Commerce Sales in the Furniture Industry in Italy
Italy is the 13th largest E-commerce market, with revenue growth of 33% in 2021. During the same year, homeware and furniture in Italy had a market share of 9% in the e-commerce segment. The internet's role grew in importance, providing consumers the ability to buy at lower prices and a greater choice of options. Furniture is slowly but steadily becoming a dominant industry in Italian e-commerce.
In 2021, the value of business-to-customer (B2C) e-commerce purchases in Italy's furniture and home living segment was USD 3.58 billion. It is likely to expand further in the following years. Ikea.com, mano mano, leroymerlin, and mondoconv are among Italy's largest e-commerce home furnishings players during 2022.
Specialized Retailers Dominate the Market
Specialist channels dominate home furniture sales in Italy. Independent retailers like IKEA and Bo-Concept include a stronghold and control a significant market share. New store openings and acquisitions drive growth in the specialty sector. New stores generally open in parallel to new shopping center developments. Over the years, specialty retailers grew into large-scale retail chains but are now facing stiff competition from multiple fronts, including online retailers and mass merchants.
Multibrand stores are also very common in Italy, unlike other regions worldwide. The country includes around 2000 multi-brand stores selling luxury/high-end and low-end home furniture products. Some prominent Italian multi-brand stores are Interni, Salvioni, and Mollura. In the year 2022, the furniture market in Italy reached a level of USD 16,922 Million with continuous growth.
