Market Trends of Italy Food Sweetener Industry
This section covers the major market trends shaping the Italy Food Sweetener Market according to our research experts:
Dairy Segment Has The Major Application Of Sweetener
By incorporating sweeteners in dairy and frozen products, one can easily reduce added sugars and lower calories, making them even more attractive to label-reading consumers. There is an increasing awareness among consumers to closely pay attention to the level and types of sweeteners being employed in such products. Thus, it has become more important for food manufacturers to provide transparent information regarding sweetener systems. In dairy products, functional properties of sugar include mouthfeel, taste, reduction of freezing point, and water-binding. Sugar is also a key component to the firmness of dairy products, impacting the flow and thermal characteristics (viscosity, osmolality, water mobility, freezing point depression, etc.) during and after processing.
Stevia Is Gaining Popularity
Stevia is a plant sugar and it is gaining popularity as a natural sweetener as the demand for natural and organic labelled products are rapidly growing. In the late 2008, the FDA declared that the sweetener stevia is "generally recognized as safe," and the product quickly was assimilated into the food industry as an alternative sweetener or sugar substitute. According the World Health Organization (WHO), global stevia consumption could eventually replace 20% to 30% of all dietary sweeteners in the next few years.
