Market Trends of Italy Food Colorants Industry
This section covers the major market trends shaping the Italy Food Colorants Market according to our research experts:
Increasing Demand For Natural Food Colorants
Food safety concerns caused by the chemical contamination of food and ill-effects of synthetic additives including food colors have resulted in an increasing number of consumers seeking clean label products in the country. This rising demand has led to the launch of several new products bearing claims such as natural./ organic in the country. As a result, food manufacturers are investing in clean labels, thereby leading to the introduction of new products or the revision of existing product portfolios by incorporating clean-label food colors/ natural food colors. This trend has significantly boosted the demand for natural food colors for different food and beverage application in the past couple of years
Beverage Segment Holds a Significant Share
The increasing consumption of beverages such as functional beverages, carbonated drinks, dairy-based drinks, alcoholic drinks, juices, and others has resulted in an increasing application of food colorants both natural as well as synthetic in the country. The non-alcoholic beverage industry has a significant share in the sales of food colorants. Companies such as Dohler provide a wide range of food colorants for beverages as well as customizable color solutions as per the consumer's demand. The food colorants market for the beverage segment is competitive as an increasing number of beverage product launches are witnessed in the country which has triggered the demand for innovative colorants in the market.
