Market Size of Italy Beauty and Personal Care Products Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2018 - 2022 |
| CAGR | 3.04 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Italy Beauty and Personal Care Products Market Analysis
The Italy Beauty and Personal Care Products Market size is expected to grow from USD 10.42 billion in 2023 to USD 12.10 billion by 2028, at a CAGR of 3.04% during the forecast period (2023-2028).
The increasing number of dental problems among children and adults due to poor eating habits and the rise in popularity of herbal oral care products drive the oral care products market in Italy. Moreover, the rising premiumization and consumers' need for more targeted solutions are accelerating the market's growth. For instance, in April 2022, Crest Pro-Health launched a new toothpaste called "Crest Densify." The product claims to rebuild tooth density and remineralize enamel for stronger teeth. The rise in oral health consciousness helped vendors introduce oral hygiene product categories, such as teeth-whitening products. The improving quality of life, the positive effects of beauty and personal care on self-esteem and social interaction, and the gradual consumer shift toward premium and luxury cosmetic brands are a few factors that are likely to propel the market over the longer term.
Furthermore, the consumers in the region are very attracted to cosmetics and beauty products. The demand for organic face creams and cosmetics has increased in the past few years owing to skin sensitivity issues and environmental changes in the region. The number of young people in the region drives the cosmetics market. Market players are establishing innovative technologies for finding customized beauty products for consumers. For instance, in September 2022, Marionnaud Italy and Revive, a beauty-technology company, launched an AI-powered skincare advisor. It is a digital tool that aims to facilitate the choice of more suitable products for consumers and also educate them about sun protection.
