Market Share of Italy Coffee Industry
The market is highly competitive and fragmented, with several players operating, including Nestle SA, Kimbo SpA., and Luigi Lavazza S.p.A. The sustainable competitive advantage through differentiation is high. Manufacturers are increasingly introducing product innovations in terms of offerings, price, and packaging, leading to a high degree of competition in the market. Due to the high growth potential of coffee in European countries, most companies are trying to establish themselves in these regions by expanding their production lines to serve the increasing need for coffee across the region. Advanced marketing strategies used by the key players and the wide variety of flavors have contributed to their growing popularity in Italy and other European countries.
Italy Coffee Market Leaders
Nestlé S.A.
Kimbo S.p.A.
Massimo Zanetti Beverage Group
Luigi Lavazza S.p.A.
Gruppo Illy SpA (Illycaffè S.p.A.)
*Disclaimer: Major Players sorted in no particular order
