Irish Whiskey Market Share

Market Share of Irish Whiskey Industry

The Irish Whiskey Market is Highly Competitive and major players account for significant shares in the market. In addition, key players are focusing on product innovation, product differentiation policies in terms of added ingredients, and packaging and branding of the products via social media to attract the target consumers. For instance, on 8th February 2020, Kilbeggan Distilling Company, a subsidiary of Beam Suntory, which is one of the world's leading producers of distilled beverages, launched the limited edition of Kilbeggan Single Pot Still. This new product is a combination of malted barley and oats, a recipe inspired by traditional Irish whiskeys. Some of the Major Players in the Market are Diageo, William Grant & Sons, Castle Brand, Jameson Irish whiskey, and The Old Bushmills Distillery Co.

Irish Whiskey Market Leaders

1. William Grant & Sons

2. Castle Brand

3. Jameson Irish whiskey

4. Diageo Plc.

5. The Old Bushmills Distillery Co Ltd

*Disclaimer: Major Players sorted in no particular order