Invisible Orthodontics Market Size

Invisible Orthodontics Market Analysis

The invisible orthodontics market is projected to register a CAGR of 12.5% during the forecast period.

The COVID-19 pandemic adversely affected the global orthodontics market. Due to the government actions taken to limit the spread of the pandemic, companies experienced a decline in customer demand globally. For instance, according to the study published in the International Journal of Environmental Research and Public Health in March 2021, in comparison to the pre-pandemic period, more than half of the dentists (65.16 %) reported a reduction in their practice burden. During the first COVID-19 wave, dentists in Germany significantly decreased the number of patients they saw in their offices. This situation declined the physical workload on the dentists and hampered the market growth during the initial phase of the pandemic. Dental services saw an ease in restrictions across the globe in the year 2021. However, clinics and hospitals still operate under strict guidelines for COVID-19 patients. For instance, as per a January 2021 published article in the National Library of Medicine stated that the COVID-19 pandemic made dental healthcare professionals take extra measures to deliver exceptional care in the safest possible environment. The same source also reports that patients with symptoms of a COVID-19 infection should be prohibited from visiting dental implant clinics. Hence the market saw a slight gradual improvement in invisible orthodontics demand after the pandemic wave in the year 2021. Such factors and studies indicate that the dental industry has been hugely impacted by the effect of the COVID-19 pandemic. Furthermore, as per a January 2021 update, the government of the United Kingdom revealed that Gentle Dental Implant & Cosmetic Centre would remain open, and there are no restrictions on medical treatment. Thus, currently, the market is rapidly stabilizing and is expected to grow in the forecast period.

The increasing prevalence of dental diseases and rising awareness regarding cosmetic and restorative dentistry across the globe are driving the growth of the market. Combining tooth ailment techniques with orthodontic devices such as braces and clear aligners to improve dentistry techniques to improve the symmetry and aesthetics of smiles are being used with invisible orthodontics, thereby positively impacting the market growth as invisible orthodontics. According to an article published in the National Library of Medicine in December 2021, stated that crowded teeth develop when there is not enough space in the jaws into which the teeth can erupt. Crowding can affect baby teeth (deciduous dentition), adult teeth (permanent dentition), or both, and is a common reason for referral to an orthodontist. The study evaluated active interventions to prevent or correct dental crowding in children and adolescents, such as orthodontic braces or extractions, compared to no or delayed treatment, placebo treatment, or another active intervention. Thus, such studies are expected to increase the adoption of orthodontic support for dental care, which is expected to increase market growth. Moreover, the increasing adoption of invisible orthodontics among young people and changes in the lifestyle of people to adopt invisible orthodontics instead of traditional braces are likely to drive market growth over the forecast period.

In addition, innovation in new technologies acts as an opportunity for market players. For instance, in February 2021, Henry Schein Orthodontics, in partnership with Grin, launched a new Remote Consultation feature that provides orthodontists with a cost-effective alternative virtual solution to time-consuming initial consults. Similarly, in April 2021, Align Technology expanded its global operations by opening a manufacturing plant in Poland. This expansion will allow the company to cater to a large and underpenetrated market for Invisalign in Europe and the Middle East, and Africa. Furthermore, in April 2021, Envista Holdings Corporation entered into a partnership with Curaeos Clinics to provide the latest dental technologies. Thus, the surge in geographical expansion by key players such as Align Technology and the rise in availability of the latest dental technologies is expected to increase the demand and adoption of invisible orthodontics, thereby driving the growth of the market.

However, the high cost of invisible orthodontics makes its affordability a concern for patients. The risks associated with invisible orthodontics procedures, gum disease, or cavities during treatment are likely to challenge the market's growth.