Investment Opportunities of Big Data Technology in China Market Trends

Market Trends of Investment Opportunities of Big Data Technology in China

Need for Customer Analytics to Increase Exponentially Driving the Market Growth

• The usage of big data lets enterprises understands their customer base better. Multi-dimensional data on customers allows businesses to dig deeper into how they think, why they need a product, and why they chose (or didn't choose) a specific brand over another.
• Consumer analysis can enable informed changes to marketing, sales, packaging, or the product itself. Blending it with market analytics lets businesses project customer needs, identify product life cycles, and provide enough supply to match demand while reducing the surplus.
• Given the enormous scale of China's consumer markets, the amount of data produced is vast and will continue to increase. Big data is the best approach to manage these loads effectively, and it is becoming increasingly crucial for businesses competing in the market.
• Companies all around China are concentrating on creating the smart supply chains of the future that will use data, natural language processing, image recognition, and machine learning to predict better consumer wants and reach the highest level of technological efficiency.
• Customer analytics will be crucial in sectors like BFSI, Automotive, and Healthcare, where the B2C component still dominates the market and offers significant room for expansion. However, given the importance of the industry and growing market competitiveness, the retail sector and online retail sales will require customer analytics the most. Approximately 132,522.7 billion yuan (4714.39 USD) were spent on online retail sales in China this year, an increase of 1.2 percent, according to the National Bureau of Statistics of China, a government organization.

Retail to Stimulate the Market Growth

• Considerable data power AI. Thus it stands to reason that it will keep permeating the retail and consumer products sectors. Many big data firms in China assert to help marketers, retailers, and eCommerce firms manage their data so they can forecast inventory, segment customers, and personalize customer engagement.
• Additionally, national shops use IoT devices and solutions to track stock levels, analyze customer data, and improve customer interactions. These technological advancements improve product tracking across the supply chain and aid in better understanding consumer behavior.
• Moreover, With the goal of "elevating efficiency" and improving the overall customer experience, Alibaba and the retail conglomerate Bailian Group has a strategic partnership and collaboration. The two companies have looked into new retail opportunities and will use Big Data to integrate offline stores, products, logistics, and payment tools.
• Additionally, luxury customer investments in China are far more digital than anywhere else. According to McKinsey & Co., fashion companies that harness data analytics to personalize customer e-commerce experiences have grown their digital sales anywhere from 30 to 50 percent. By the end of the last year and beyond, luxury brands will be more actively involved in setting up China-based collaborations with data management companies.