Market Trends of Digital Industrying Software Market in Australia
This section covers the major market trends shaping the Australia Digital Marketing Software Market according to our research experts:
Facebook Driving Social Media Marketing Platform
- Digital ad spending is becoming a crucial point to acquire more consumers. Social media marketing is growing with the increase in the advertisement part for business in facebook segment compare to other social media segments.
- With so many different marketing options on facebook, sometimes it is difficult to get the most out of the campaigns, but there are solutions such as GetResponse’s app software that embeds sign-up forms on facebook company page. This allows prospective leads and interested page visitors to easily sign up for more information and know more about the business they offfer.
- Lorna Jane’s a retail outlet ranked number one on facebook by taking advantage of social media as an engagement tool. Also Cyfe’s business dashboard displays various metrics that are often indicative of successful marketing campaigns in Australia. With this information one can track facebook data to instantly assess an overall campaign performance, cost, CTR, impressions, post engagement ads and lead generation ads which is one of the fastest ways to grow business online.
- Fat Digital, a social media company in Australia takes time to research and identify opportunities as every business comes to them with different challenges and produce campaign messages that engage target demographic, encouraging shares and likes.
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E- Commerce Sale in Retail to Gain the Market
- The Australia e-commerce market is growing and new players are adopting more e-commerce business model to benefit from the increasing smartphone usage. Retailers are also adopting online business platform for new revenue streams and to create an omni-channel presence.
- According to eshopworld, digital shopper penetration is currently at 62.58%, and expected to reach 69% by 2020. Cloud-based software vendors, such as microsoft azure and google cloud are offering customer experience solutions to address the customer churn in Australia.
- 7 - Eleven software is the third largest private company in Australia and it is the market leader in convenience retail and the app the company has decided to roll out gives a platform where users can share ideas about how to build onto the app’s basic platform and add services that would enhance its worth in the retail sector.
- Samsung Australia is proudly ranked as an incomparable retail brand, with presently 14,639 subscribers and 41,972,302 total uploaded video views on YouTube. As one of the tech giants, their ability to engage with the social community is meaningful and very dynamic by adopting hyperlocal strategy for online sales, ensuring online pricing on par with offline stores, email marketing, etc. With their e-commerce strategy, they showed a perfect way for spreading out product launches and supported existing campaigns.
