Market Share of Insect Repellent Industry
The insect repellent market is highly stagnant and competitive, with the presence of various global and regional players. The major players operating in the market include Spectrum Brands Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., and Godrej Group. Its extensive product portfolio, global presence, and continuous activities have made Godrej Consumer Products a market leader. During the study period, the company's major focus remained on product innovations, and it developed four innovative products to extend its product portfolio and global presence. SC Johnson & Son, another market leader, is also enjoying higher sales volumes in the market studied, supported by growing consumer inclination toward its wider range of products, which includes all product types, including DEET products and natural and organic insect repellents. Accordingly, to further strengthen its position in the market, the company has been extensively investing to scale up the production of its core products.
Insect Repellent Market Leaders
Spectrum Brands, Inc.
Henkel AG & Co. KGaA
Reckitt Benckiser Group PLC
Godrej Group
S.C. Johnson & Son, Inc.
*Disclaimer: Major Players sorted in no particular order
