Market Size of Indonesia Whey Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Indonesia Whey Protein Market Analysis
The Indonesian whey protein market is projected to register a CAGR of 6.5% over the next five years.
- The key factors that drive the growth of the whey protein market in Indonesia are the rising demand for dairy ingredients and the keen interest of youngsters in protein-rich sports nutrition. Also, other factors, such as rising awareness among individuals to be fit and remain in shape and enhancing body immunity across the country, have led to significant growth in demand for whey protein in urban areas.
- This increase in muscle and fitness enthusiasts has prompted a growing consumer demand for whey-based protein sports beverages, specialized nutritional drinks, nutritional snack bars, and other products designed to optimize athletic performance. Furthermore, the demand for whey protein has been growing among individuals becoming more conscious of healthier lifestyles.
- Customers are becoming more aware of whey protein due to the regular protein supplement recommendations in fitness and sports clubs. Whey protein is additionally utilized in the food industry for its antimicrobial and antihypertensive qualities in baked products, dairy products, beverages, cereals, and infant foods. Therefore, it is anticipated that there will be an increase in whey protein sales.
- Due to growing health concerns during the pandemic, there has been an upsurge in public interest in products that promote immunity. As protein is crucial for improving immunity, consumers often use protein supplements to compensate for the gap in their regular protein intake. It is anticipated that these trends will persist throughout the upcoming years and increase demand for whey protein products.
- Patients with cancer undergoing chemotherapy or radiation therapy may struggle to achieve their nutritional demands due to a lack of appetite. Weight loss, protein-calorie malnutrition, and muscle loss could develop as a result. In this situation, whey protein is a great choice to supplement the diet. In the upcoming years, these characteristics are anticipated to fuel industry expansion.
