Market Trends of Indonesia Ride Hailing Industry
This section covers the major market trends shaping the Indonesia Ride Hailing Market according to our research experts:
Rise in Tourism Activities to Positively Drive the Market
Indonesia is the largest archipelago in the world, ranging from Sabang in Aceh to Merauke in Papua, which is made up of thousands of large and small islands which are connected by the strait and sea making it the perfect place for tourism. The Indonesian government aggressively promotes tourism globally to achieve 10+ million inbound tourists per year to make it the biggest tourism market.
The Indonesian government has made various changes to the national tourism sector management as a result of the negative impacts of the COVID-19 outbreak. The Ministry of Tourism and Creative Economy aims to attract 1.8-3.6 million international visitors and 260-280 million domestic visitors and generate foreign exchange revenues from the tourism sector of USD 470 to USD 1.7 billion in 2022. Additionally, the government hopes to increase the sector's share of the GDP to 4.3 percent in 2022.
The Ministry of Tourism and the Creative Economy of Indonesia invests in the country's tourism industry to foster sustainable and community-based tourism. Five super-priority tourism destinations, eight special economic zones, and 12 sustainable tourism projects are expected to benefit from the investments, which will increase demand for car rental services in the coming years.
Moreover, considering these factors, key ride-hailing companies in Indonesia are looking forward to capitalizing on the same to resonate better prominence in the business. This has elevated the overall demand for ride-hailing services in the market.
Rising Smartphones and Internet Penetration Opening New Avenues
With smartphone adoption alongside the rising population of Indonesia, people have quickly shifted their respective stances towards hailing online cars. In addition, tourists and local people have been also identified as option channels for ride-hailing. In 2021, the number of internet users witnessed around 77.1% of the total country's population, which is likely to grow to 93.2% of the total country's population by 2030. Similarly, during the same period, the number of smartphone users in the country witnessed around 199.18 Million which is likely to witness major growth for the online ride-hailing service.
In addition, it provides additional facilities to monitor a vehicle's operation, performance, and maintenance in real-time. Such features are tremendous assets for drivers and fleet managers, enabling them to better and more efficiently identify risks and implement timely improvements to their ride-hailing services.
Online vehicle bookings are increasing in the country due to the rising usage of smartphones, and the growth in the number of users preferring online channels. Indonesia is the epi-center for the tourist spots where millions of tourists visit each, these online booking platforms help them in maintaining the accessibility of the fleet and improve connectivity.
Most consumers prefer hailing vehicles online during peak seasons. As the vehicle-hailing market experiences an increase in demand during peak holiday seasons, people tend to book vehicles in advance. Only a handful of vehicles are booked through rental stores, mostly during the off-season. Online booking services include booking cars via internet sites and mobile applications, among which booking-via-sites is the most common method opted for by consumers.
Moreover, with ongoing demand and post recover from COVID-19, demand for vehicle hailing has quickly taken pace across the country. This opportunity has been addressed by several companies operating in the region who are looking forward to capitalizing on the same.
