Indonesia Car Rental Market Size (2024 - 2029)

The market size of the Indonesia Car Rental industry is expected to see significant growth in the coming years, despite a temporary downturn due to the COVID-19 pandemic. This growth is being driven by the resurgence of the tourism sector and an increasing preference among people to rent cars for travel, rather than owning them. Technological advancements are also playing a crucial role in expanding the market, as they enable better customer service and user-friendly internet booking applications. The market is seeing substantial investment in the online sales channel, which is expected to continue growing with the rise in internet and smartphone usage. Additionally, the anticipated growth of electric rental fleets in the country is expected to further boost the market size by attracting customers and addressing environmental concerns.

Market Size of Indonesia Car Rental Industry

Indonesia Car Rental Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 0.67 Billion
Market Size (2029) USD 1.42 Billion
CAGR (2024 - 2029) 16.09 %
Market Concentration Medium

Major Players

Indonesia Car Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Indonesia Car Rental Market Analysis

The Indonesia Car Rental Market size is estimated at USD 0.67 billion in 2024, and is expected to reach USD 1.42 billion by 2029, growing at a CAGR of 16.09% during the forecast period (2024-2029).

The COVID-19 pandemic affected the market studied due to its high dependency on Indonesian tourism. The sector witnessed a steady decrease in passenger and tourist traffic due to the spread of the virus, which reduced the car rental service demand. Although, post-2021, the tourism sector regained its growth phase and portrayed strong demand for car rental services.

Advancing technology is an essential factor expected to boost the market's growth over the forecast period. The increased information technology use is transforming the industry and allowing operators to provide better customer service. It includes optimizing corporate and customer information management and creating user-friendly internet booking applications.

People are becoming more open to traveling light due to their individual mindsets and social shifts. They are more comfortable renting a car than owning one, especially for travel. This shift in society's mindset contributed to unusually high demand for rented cars. Indonesia is no longer a destination for visitors who arrive in their vehicles. Tourists are looking for rental cars for their trips. The reasons why the country is experiencing a car rental crisis are clearly stated. Though speculations are correct, authorities have already expressed concern to all.

The market is attracting impressive investment in the online sales channel, which is slowly increasing. Moreover, with rising internet and smartphone penetration, online booking witnessed a positive growth outlook. A similar scenario is anticipated to register over the forecast period.

Moreover, the electric rental fleets in the country are expected to grow in the coming years, which will also encourage the rental services offered across the country to attract customers and curb greenhouse emissions.

Major players operating in the market are TRAC, Indorent, Bluebird, Adi Sarana Armada Tbk, and others. The companies rely on considerable research and development operations to stay competitive.

Indonesia Car Rental Industry Segmentation

The Indonesian Car Rental Market covers the current and upcoming trends with recent technological development. The report will provide a detailed analysis of various market areas by type, duration, application, and market share of significant car rental companies across the Indonesian market.

The Indonesia Car Rental Market is segmented by booking type (online and offline), by rental duration type (short and long-term), and by application Type (tourism and commuting). The report offers market size and forecast for all the above segments in value (in USD billion). 

Indonesia Car Rental Market Size Summary

The Indonesia Car Rental Market is anticipated to witness significant growth in the coming years. The market was impacted by the COVID-19 pandemic due to its high dependency on Indonesian tourism, which saw a decrease in passenger and tourist traffic. However, the tourism sector regained its momentum post-2021, leading to a strong demand for car rental services. The industry is also being transformed by the increased use of information technology, allowing operators to provide better customer service. Additionally, societal shifts towards traveling light and renting cars for travel have contributed to high demand for rental cars. The market is seeing substantial investment in the online sales channel, with online booking witnessing a positive growth outlook. The growth of electric rental fleets in the country is also expected to boost rental services. Major players in the market include TRAC, Indorent, Bluebird, Adi Sarana Armada Tbk, among others, who rely on research and development operations to stay competitive. The growing demand for online car rental services, particularly through smartphone-based apps, is significantly boosting market growth. Government efforts to boost tourism are also aiding market growth, with the tourism sector contributing a significant share to the car rental service market.

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Indonesia Car Rental Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size in USD Million)

    1. 2.1 Booking Type

      1. 2.1.1 Online

      2. 2.1.2 Offline

    2. 2.2 Rental Duration

      1. 2.2.1 Short-Term

      2. 2.2.2 Long-Term

    3. 2.3 Application Type

      1. 2.3.1 Tourism

      2. 2.3.2 Commuting

Indonesia Car Rental Market Size FAQs

The Indonesia Car Rental Market size is expected to reach USD 0.67 billion in 2024 and grow at a CAGR of 16.09% to reach USD 1.42 billion by 2029.

In 2024, the Indonesia Car Rental Market size is expected to reach USD 0.67 billion.

Car Rental Market in Indonesia Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)