India Wireless Audio Market Size

India Wireless Audio Market Analysis

The India wireless audio market is expected to register a CAGR of approximately 17.22% throughout the forecast period. Some of the factors boosting market growth include higher smartphone penetration, reduced internet connection pricing, an increased need for mobility and flexibility, and a faster rate of technological development and acceptance.

• The primary driving components of the industry include the growing prevalence of entertainment devices, especially among the younger population; increasing usage of portable devices; and expanding implementations of wireless audio equipment in the business sector, such as events, exhibitions, contact centers, and others. Rapid technical improvement and a rising requirement for comfort among customers, including ease of mobility and distant accessibility, will create a considerable potential for industry participants over the forecast period.
• Consumers are turning to wireless audio equipment with the emergence of wireless innovations, including Bluetooth and Wi-Fi. This continuous change has resulted in an upsurge in demand for earphones and headphones. Furthermore, these gadgets' easy functioning, dependable sound quality, and small shape are among the elements propelling the industry.
• Various market players are making significant product innovations and developments by integrating multiple technologies in the market with existing products or adding new products to the portfolio. For instance, in June 2022, Samsung Electronics launched its 2022 lineup of soundbars in India on World Music Day. The new product lineup has seven new soundbars, including two series, the S-series and Q-series, both with Dolby Atmos. While the Samsung Q-series sound bars are made for Neo QLED and OLED TVs, the S-series comes with built-in Alexa support, DTS Virtual: X-Audio, and Dolby Atmos.
• The frequency spectrum of audio equipment is subject to stringent regulatory controls. Furthermore, using these gadgets at a volume higher than 85 decibels (dB) for 8 hours or longer may impair users' hearing abilities. These issues limit the market's progress. Additionally, the price sensitivity of Indian consumers is also among the challenging factors, as wireless audio devices usually come at a premium price compared to their wired counterparts.
• The COVID-19 outbreak resulted in stringent lockdowns, requiring individuals to stay home. This had a positive impact on the growth of the studied market as the use of audio equipment for home entertainment expanded significantly. As wireless audio devices are portable and can be used while carrying out any activity, such trends are expected to continue during the forecast period as well. Furthermore, the rise in the demand for video streaming via the internet and the acceptance of distant working, remote learning, and home workouts also raised the need for wireless audio equipment.