India Wallpapers Market Size

Indian Wallpapers Market Analysis

The India Wallpapers Market size is estimated at USD 433.70 million in 2024, and is expected to reach USD 546.49 million by 2029, growing at a CAGR of 4.73% during the forecast period (2024-2029).

The growing popularity of home remodeling projects and technological developments in wallpaper printing methods has dramatically increased the demand for wallpaper. The need will grow in the upcoming years due to a rise in disposable income, a change in consumer preferences, and an increase in DIY projects, including the use of wallpaper.

• Wallpapers are decorative layers created for the application and decorating of the walls of a room or a structure. They are often composed of paper, plastic, vinyl, etc. Many wallpapers, including plain lining paper, textured paper, and sheets, have a single, non-repeating design. Additionally, they come in a wide range of patterns and styles altered to suit the preferences and needs of the user. Since they may endure longer than paints, wallpaper is ideally durable. Wallpaper is better than paint since it does not peel or fracture readily and covers wall faults better.
• As the growth has been attributed to retail, hospitality, and commercial real estate sectors, the need for non-woven fabrics (textile) wallpapers will increase significantly, considering the durability aspect. India is one of the significant countries in the Asian region (along with Thailand and Malaysia) that are becoming a considerable market for non-woven wallpapers.
• Moreover, most Indian wallpapers market companies are importers and follow the franchise or the outsourcing business model. In addition, companies from complementary businesses, like building materials (plywood, paints) and furniture businesses, have ventured into the wallpapers business in India. For instance, Greenply Industries Limited, a prominent brand known for plywood and laminates, entered the wallpaper segment via the outsourcing model. The company trades wallpapers of different categories from various overseas suppliers and markets in India under the brand name "Greenteriors" (however, it quit reselling wallpapers in 2018). Asian Paints also recently entered the wallpapers business, collaborating with designers and Good Earth.
• Such a lucrative opportunity has led to the emergence of startups in the interior designing sector, such as Pepperfry, Livspace, Homify, etc. In addition to providing an overall home décor experience, these companies offer an array of interior choices, like wallpapers. For instance, Livespace sells wallpapers in partnership with 3M and Marshall's Wallpapers. Such business models have been prevalent in the luxury segment of the Indian wallpapers market.
• Further, e-commerce has become a popular distribution channel for wallpaper companies in India. The emerging startups and the increasing efforts made by brick-and-mortar companies to move to the e-commerce platform validate the e-commerce trend in the wallpapers market. However, this distribution channel might not overgrow the revenues of retail stores but might act as a catalog for the buyers and become an aid for choosing the vendor. It is because buyers still prefer to examine the type of wallpaper, as different styles are available currently in the market, including embossed, 3D, non-woven, etc.
• The increase in disposable incomes and the modernization of Indian suburbs are the primary market drivers for wallpaper. As a result, decorative wallpaper is now increasingly preferred by consumers over paint. Additionally, the country's real estate market is expanding quickly, which has increased demand for wallpaper in both commercial and residential applications.
• However, the wallpaper might get damaged, burnt in places, or lose some of its colors with continuous sun exposure. Wallpaper does not endure very long in regions constantly exposed to heat, humidity, or sunshine since exposure to these factors causes the wallpaper to peel off. Over the projected years, these aspects will restrain the expansion of the Indian wallpaper market.
• The COVID-19 epidemic negatively impacted the wallpaper business. The significant stakeholders saw inconsistencies in the supply chain. Additionally, COVID-19 has caused the Indian economy to slow down, and supply chain operations have been delayed significantly. In the past quarter, widespread lockdown orders have increased residential demand for wallpaper. A few younger homeowners spent more on house improvement and decoration projects. With the introduction of fresh graphic design and new manufacturing capabilities, the worldwide market is anticipated to exhibit promising growth in the following years.