Market Share of India Wallpapers Industry
The Indian market is highly fragmented and consists of players with niche geographical coverage and a limited product portfolio. Domestic production is very limited in India, and many wallpapers get imported from prominent international brands, including Versace Home, Blumarine, Roberto Cavalli, and Porche Design, among others. Regions such as China, South Korea, Germany, Italy, France, the UK, and the US remain popular import countries. The market also has an inflow of Chinese and South Korean wallpapers, which act as low-cost options. Other Asian wallpapers, including LG Hauseys's and DuPont's wallcoverings, are available on e-commerce platforms like Amazon, Snapdeal, Indiamart, etc. Some of the key players in the market are Asian Paints, Marshalls Wallcoverings, and ATCO Interiors Private Limited.
July 2022: RR Decor (an India-based textile design company specializing in handloom silks), with six new international brands, including SketchTwenty3, Persian, Versace 1969, Milano Tessuti, Evo, and Portofino, engaged in an agency arrangement to provide consumers with a wide range of design options for their houses. The businesses displayed collections recently at the Bikaner House in Delhi.
March 2022: Transcendent Pink, the Color of the Year, and Lotus & Stilts, the Wallpaper of the Year, were both introduced by Asian Paints. The Wallpaper of the Year, Lotus and Stilts, symbolizes transition in line with the mood for 2022, similar to birds changing with the seasons and lotuses that blossom in unexpected locations. The company added that the wallpaper designs capture the natural beauty of the Nal Sarovar Lake and the migrating birds that frequent there. Bring Lotus and Stilts from the Nilaya Nal Sarovar collection home to experience nature's gentle healing influence.
Indian Wallpapers Market Leaders
Asian Paints Limited
Marshalls wallcoverings
Excel Wallcoverings
ATCO Interiors Private Limited
Ultra Walls (Sonu Art)
*Disclaimer: Major Players sorted in no particular order
