Market Trends of India Wall Decor Industry
Growing Demand for Digital Printing is Accelerating the Demand for Wall Décor
Wall laminates and printed wall décor are India's most popular selling products, especially in residential sectors. Manufacturers in India adopted modern interior design, making it an essential tool to meet consumer satisfaction requirements. The emergence of digital printing technology fueled the rapid growth of the wall decor market in India. Some top-selling wall décor items in residential and commercial sectors are digital wallpaper printing, frameworks, and mirror works. Hence, digital printing witnessed the growth of the wall decor market in India.
The Rising Trend of Online Platform Drives the Market
The primary factor increasing the market growth in India is the rising influence of social media platforms. The rapid urbanization in India is increasing the number of people living in apartments and smaller homes, which drives the need for space-saving and multifunctional decor items, such as wall-mounted shelves and compact furniture designs. As the disposable income of middle-class people in India increases, the willingness to improve their living spaces also increases. Hence, the exposure to media and the internet also increases to explore various designs and ideas. Therefore, online shopping provides convenience, variety, and competitive pricing, contributing to the market's growth.
