Market Trends of India Pea Protein Industry
Increasing Demand for Protein Ingredients
- Consumer demand for plant protein ingredients is increasing in the region owing to the increasing demand for healthy meat alternatives in the country. The majority of the population in India is vegetarian, and therefore, the consumption of vegetarian and vegan products is higher in the country. Consumer awareness about the consumption of organic and clean-label products is increasing, and their demand for organic and non-GMO food is also increasing in the country.
- Owing to this, the market players are trying to innovate new products in the market. Also, the use of organic pea protein in animal feed and cosmetic products. Pea protein removes dirt on the skin and makes it radiant. As consumer demand for clean-label beauty products is increasing, the demand for pea protein is also increasing. In animal feed, pea protein provides nutrition and improves the overall health of animals. Roquette Freres provides Lysamine, a pea protein used in animal feed as well as food and beverage.
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Increasing Demand for Pea Protein Concentrates and Isolates
- The consumption of protein isolates and protein concentrates is increasing in the country owing to the increasing fitness consciousness. Consumers are opting for the consumption of protein isolates and concentrates after working out and going to the gym. The market players are innovating new protein isolates and concentrating on plant-based proteins in them to increase their functionality and solubility.
- Pea protein isolates or concentrate is additionally utilized in the sports nutrition industry as a result of its high healthy protein material as well as amino acid profile. As the consumption of sports nutrition products is increasing, the market for pea protein is expected to grow over the medium term. Also, protein concentrates and isolates are used in meat alternative products like burgers, sandwiches, and many more.
- The market players provide pea protein isolates and concentrates in the country to cater to increasing demand. For instance, As-It-Is Nutrition provides pea protein isolate through its website and Amazon as well.
