Market Trends of India Gluten-Free Food and Beverage Industry
This section covers the major market trends shaping the India Gluten-Free Food & Beverage Market according to our research experts:
Increasing Celiac Disease and Gluten-Intolerance In India
- As preventive healthcare has become more prominent in the country, healthy foods and nutritional supplements such as nutraceuticals are becoming more popular. There is a move toward replacing staples such as rice and wheat with gluten-free Nutri-cereals such as millet. The aim of fortifying food is to enhance its nutritional value.
- The dietary trends and consumption patterns of Indian customers have evolved over time. In recent years, the percentage of grains in daily calorie consumption has decreased. Consumers have increased their intake of vegetables, fruits, and superfoods like green tea and olive oil.
- The prevalence of food allergies and intolerances in the general population is rising. This results in an increased demand for consumer products tailored to meet the specific dietary needs of people with these allergies and intolerances. Furthermore, growing disposable income and consumer awareness about various allergies such as gluten allergies, celiac disease, and others also contribute to the demand for healthy gluten-free foods in the country.
Understand The Key Trends Shaping This Market
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Bakery Segment Holds the Largest Share
- The bakery sector has remained at the forefront of gluten-free food in India. In the past few years, the national marketplace has witnessed an increasing demand for gluten-free crackers, bread, and biscuits. Additionally, the country's consumers in the current scenario are adopting gluten-free bakery products as a source of healthy food and growing awareness of allergies and intolerance.
- Increasing awareness of the health benefits of gluten-free products is one of the key factors driving the growth of the global gluten-free bakery products market. Hence, it is due to evolving consumer needs that the country's bakery industry is readily adapting to new concepts and trends in the food processing industry. The locals are fond of bakeries; therefore, a significant portion of sales from processed food comes from the bakery segment.
- There is a growing demand for gluten-free bakery products among Indians, resulting in the expansion of gluten-free bakeries throughout the country. For instance, in October 2021, Ellipsis Bakery opened its third location in Oshiwara, Andheri West, Mumbai. Along with classic baked goods, the bakery offers gluten-free and wheat-free options.
