Market Size of India Energy Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.91 Million |
| Market Size (2029) | USD 8.83 Million |
| CAGR (2024 - 2029) | 17.69 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
India Energy Bar Market Analysis
The India Energy Bar Market size is estimated at USD 3.91 million in 2024, and is expected to reach USD 8.83 million by 2029, growing at a CAGR of 17.69% during the forecast period (2024-2029).
During the pandemic of Covid-19 India's energy and protein bar firms started expanding their business into online channels and exporting to different countries. Fit sport nutrition foods, a Hyderabad-based company specializing in energy and protein bars, has ventured into the highly competitive US market with a bigger bar via a listing on Amazon. During the pandemic, people shifted to a healthier and fitness freak life which gave rise to the demand for the gym-goers.
Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of energy bars in the country. Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for energy bars. Increasing sports participation and the increasing gym-going population are expected to further propel the growth of energy bars. However, energy bars in India are perceived to be high-priced in comparison with regular snack bars. This has provided an opportunity for Indian players such as Patanjali to come up with energy bars that are offered at a lower price.
