India Energy Bar Market Size (2024 - 2029)

The market size of the energy bar sector in India is projected to grow significantly, driven by a rise in health consciousness, active lifestyles, and an increased understanding of the benefits of consuming smaller, healthier meals. The pandemic has further boosted this trend as people have shifted towards healthier and fitness-oriented lifestyles, increasing demand for energy bars among gym-goers. However, the perception of energy bars as high-priced compared to regular snack bars has opened opportunities for market players to introduce lower-priced options. The expansion of businesses into online channels and exports to different countries during the pandemic has also contributed to this growth.

Market Size of India Energy Bar Industry

india energy bar mkt
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.91 Million
Market Size (2029) USD 8.83 Million
CAGR (2024 - 2029) 17.69 %
Market Concentration Medium

Major Players

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*Disclaimer: Major Players sorted in no particular order

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Need a report that reflects how COVID-19 has impacted this market and its growth?

India Energy Bar Market Analysis

The India Energy Bar Market size is estimated at USD 3.91 million in 2024, and is expected to reach USD 8.83 million by 2029, growing at a CAGR of 17.69% during the forecast period (2024-2029).

During the pandemic of Covid-19 India's energy and protein bar firms started expanding their business into online channels and exporting to different countries. Fit sport nutrition foods, a Hyderabad-based company specializing in energy and protein bars, has ventured into the highly competitive US market with a bigger bar via a listing on Amazon. During the pandemic, people shifted to a healthier and fitness freak life which gave rise to the demand for the gym-goers.

Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of energy bars in the country. Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for energy bars. Increasing sports participation and the increasing gym-going population are expected to further propel the growth of energy bars. However, energy bars in India are perceived to be high-priced in comparison with regular snack bars. This has provided an opportunity for Indian players such as Patanjali to come up with energy bars that are offered at a lower price.

India Energy Bar Industry Segmentation

Energy bars are known to be a bar-shaped food which contain almost all minimal nutrition that the body requires to produce and boost up energy. It is made with whole grains, nuts, and seeds. These comprise carbs which breaks down into sugar providing energy to the body. India's energy bar market is segmented by distribution channels such as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. The other distribution channels include specialty stores and vending machines. The report offers market size and forecasts for energy bar in Value (USD million) for all the above segments.

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels

India Energy Bar Market Size Summary

The Indian Energy Bar Market has seen significant growth, driven by increased consumer demand for healthy and convenient snack options. During the Covid-19 pandemic, many energy and protein bar companies expanded their business into online channels and began exporting to different countries, including the competitive US market. This growth is also attributed to the rise in health-consciousness, active lifestyles, and awareness about the benefits of smaller meals, which has led to increased consumption of snacks and, in turn, energy bars. However, the perception of energy bars being high-priced compared to regular snack bars has opened opportunities for local players to offer lower-priced alternatives. Trends in the Indian Energy Bar Market include a preference for healthy snacking and an increase in the number of health and fitness centers. The rise in demand for fortified food and high protein content has led to the popularity of fortified energy bars. Additionally, an increase in health clubs and fitness centers has influenced the growth of the energy bar market, as these centers endorse sports and fitness nutrition products. The market's leading players include Unibic, Yoga Bar, General Mills, HealthKart, and Eat Anytime, who have adopted measures to increase their product visibility, such as expanding their distribution channels and innovative marketing strategies.

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India Energy Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Distribution Channel

      1. 2.1.1 Supermarkets/Hypermarkets

      2. 2.1.2 Convenience Stores

      3. 2.1.3 Pharmacies And Drug Stores

      4. 2.1.4 Online Retail Stores

      5. 2.1.5 Other Distribution Channels

India Energy Bar Market Size FAQs

The India Energy Bar Market size is expected to reach USD 3.91 million in 2024 and grow at a CAGR of 17.69% to reach USD 8.83 million by 2029.

In 2024, the India Energy Bar Market size is expected to reach USD 3.91 million.

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