India D2C E-commerce Market Share

Market Share of India D2C E-commerce Industry

Many local firms have expanded in the India D2C e-commerce business, resulting in fierce competition. Some key players are Mamaearth, BoAt(Imagine Marketing Services Pvt. Ltd.), and Bewakoof Brands Pvt. Ltd. Product launches, high expenses on R&D, acquisitions and partnerships, etc., are the growth strategies adopted by such companies to sustain the intense competition.

• March 2022 - Licious, a Bengaluru-based start-up that is an online meat retailer, announced that it had raised an additional USD 150 million from a set of late investors for its fresh animal protein e-commerce platform.
• March 2022 - Acefour Accessories, a travel accessories company, announced that it had raised USD 1.5 million in a seed funding round. The D2C firm will shortly launch a premium range of travel accessories. The company is presently building the team, robusticity the manufacturing and supply chain, and investing in technology for order management and logistics.

India Direct to Consumer Ecommerce Market Leaders

1. Mamaearth (Honasa Consumer Private Limited)

2. BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.)

3. Licious (Delightful Gourmet Pvt Ltd.)

4. Melorra

5. Wakefit Innovations Pvt. Ltd.

*Disclaimer: Major Players sorted in no particular order