Market Trends of India Bed And Bath Linen Industry
International Export is Boosting the Growth of this Market
India has witnessed the most significant export to the U.S., followed by China and Japan, with over 4.3 million people, directly and indirectly, involved in the production, making the Indian handloom industry the second-largest employment provider for the rural population in India after agriculture. Indian handloom products are known for their unique designs and finesse. The trend is to mix old methods with new techniques and create original products. This gave massive shelter to the Indian population, boosting the Indian Bed and Bath Linen Industry to proliferate. Though the industry exports were hit hard by the pandemic, approximately 25% of the growth is expected to lead throughout the competitor nations in the forecasting period.
Increase in Online Retail Sales
The rapid increase in online retail sales is among the significant reasons for the growth of the bed and bath linen market. There has been a substantial increase in the online retail sales of bed and bath linen. This is primarily due to the high penetration of the internet and the increasing use of smartphones. Several factors influence the industry, including the housing market, which encourages consumers to spend more on home furnishings, technological advancements, and the resulting variety of goods in a diverse range of fiber combinations, textures, fabrics, shapes, and colors.
