Market Trends of India Automotive Advanced Driver Assistance Systems Industry
Growing Demand For ADAS Features In Vehicles
Autonomous cars and connected vehicles are gaining consumers' interest and are anticipated to gain wider acceptance during the forecast period. The advanced driver assistance systems (ADAS) featured are expected to diminish the penetration gap between traditional and modern cars. Moreover, with the rising technological advancements in the automotive industry, end users are ready to spend more on the latest technologies, which enhance the driving experience and increase the safety of drivers and riders. ADAS features, such as collision warning, lane assistance, and blind spot detection, significantly impact consumer behavior and are expected to enhance vehicles' performance by reducing vehicle downtime by alerting the owner of any faults in the car.
ADAS has advanced considerably. However, there is a long way to go with connected vehicle technology. V2V communication has the potential to upgrade it further, as vehicles may communicate with each other directly and share information on relative speeds, positions, directions of travel, and even control inputs, such as sudden braking, accelerations, or changes in direction. Using this data with the vehicle's sensor inputs makes it possible to create a more detailed picture of the surrounding area and provide more accurate warnings or even corrective actions to avoid collisions.
However, the number of ADAS components may keep growing as these previously available systems in high-end models are being used in entry-level vehicles. These systems bring added safety and security to daily driving. Many of these systems allow the car to make driving adjustments according to the condition. The vehicle can perform functions such as steering, braking, and accelerating in certain situations. For instance,
- The Automotive Research Association of India (ARAI) has developed a cost-effective indigenous technology solution for adaptive front lighting systems (AFLS) for mid-segment automobiles and SUV/MPVs. The algorithm is intended to address the requirements of Indian road and traffic situations. AFS changes the headlight beam pattern to the vehicle's driving conditions.
- The AFLS has three modes of operation: motorway, country, and town. To achieve these modes, the prototype AFLS ECU was linked with a Utility Vehicle's Electrical & Electronic architecture via a CAN network.
- These AFLS modes are achieved with fewer sensor inputs than comparable market solutions on existing mid-segment utility vehicle architecture. The vehicle speed thresholds have been optimized to fit the requirements of Indian traffic.
Supportive Government Policies And Initiatives To Augment Demand
India has a steadily growing number of companies that have successfully capitalized on local advantages like higher return on investment and talent availability to create alluring business and delivery models that enable the development and deployment of ADAS/AD software for major international automakers. These businesses can do demanding tasks like virtual validation and simulation, continuous integrations essential to ADAS/AD software development, and virtual validation and simulation thanks to India's technological and networking infrastructure, meeting international standards. The increasing demand for vehicles with integrated ADAS features, driven by rising awareness of passenger comfort and safety and government regulations mandating safety features, is expected to drive growth in the market. Moreover, the rising acceptance of self-driving or automated vehicles further contributes to the enhanced growth of the market.
Autonomous cars and connected vehicles are gaining consumers’ interest and are anticipated to gain wider acceptance during the forecast period. The advanced driver assistance systems (ADAS) featured are expected to diminish the penetration gap between traditional cars and modern cars.
Also, improved road networks with lane markings, government efforts to make safety features like forward collision warning (FCW), advanced emergency braking (AEB), and lane keep assist (LKA) mandatory, at least in the commercial vehicle segment, growing interest in technology among young consumers, and advancements in ADAS technology with each new generation are all factors that are expected to accelerate ADAS adoption in India.
