Market Size of In-taxi Digital Signage Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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In-taxi Digital Signage Market Analysis
The in-taxi digital signage market was valued at USD 648.90 million in 2021, and it is expected to reach USD 774.82 million by 2027, registering a CAGR of about 3% during the forecast period (2022 - 2027).
The COVID-19 outbreak has hindered the growth of the in-taxi digital signage market as there were continuous lockdowns and travel restrictions around the world. For instance,
In April 2020, Uber rideshare rival Bolt pulled out of Australia after two and a half years due to plunging demand due to the coronavirus crisis.
Over the long term, the market's growth is driven by factors like increasing adoption of digital signage products in the commercial vertical, rising infrastructural developments in emerging countries, growing demand for 4K and 8K displays, and increasing technological advancements in display products. For instance,
In October 2020, Telelogos, a software provider for digital signage, media, and connected devices, expanded its presence in Latin America by opening an office in Mexico City. The Latin American presence will allow the company to be very reactive to the regional clients' demands and strengthen relations with its local partners.
Taxi advertising is one of the most immediately recognizable kinds of outdoor advertising. Advertisers use taxi ads to make a huge impact on riders, other drivers, and even pedestrians. Taxi top ads, partial or full wrapped taxi ads, taxi trunk ads, and in-cab ads are some of the options available for advertisers.
North America is estimated to dominate the in-taxi digital signage market, showing considerable growth during the forecast period. Asia-Pacific is expected to have the fastest growth during the forecast period.
