Market Share of Ice Hockey Equipment Industry
The market studied is competitive due to the presence of several domestic and international players. Some key players are BAUER Hockey LLC, CCM Hockey, New Balance Inc., True Temper Sports, and Wm. T. Burnett & Co. Inc. (STX). The major-league companies are increasing their investments in research and development (R&D) and expanding their distribution channels to maintain their position in the market. Sustainable competitive advantage through innovation is high, as companies have witnessed significant sales growth by offering innovative products and effective marketing and distribution strategies. Due to this factor, key players differentiate their products in design, quality, weight, and size to gain a competitive advantage. Key players operating in the global ice hockey equipment are expanding rapidly in production capacity and manufacturing locations to gain a stronghold amidst robust product demands. For instance, in December 2021, Sport Maska Inc., owner of the CCM Hockey brand, announced the acquisition of Tournament Sports Marketing Inc., the owner of the Jackson Ultima and Atom brands. The strategic acquisition allowed them to expand their portfolio to everyone interested in skating. Sport Maska's product offering now caters to the needs of skaters, on and off the ice.
Ice Hockey Equipment Market Leaders
BAUER Hockey, LLC
New Balance, Inc. (Warrior Sports)
Wm. T. Burnett & Co. Inc. (STX)
CCM Hockey
True Temper Sports
*Disclaimer: Major Players sorted in no particular order
