Market Trends of Household Beauty Appliances Industry
This section covers the major market trends shaping the Household Beauty Appliances Market according to our research experts:
Hair Styling Appliances are Dominating the Market
Hair styling appliances are gaining popularity among individuals of all age groups. The main aspect of driving the sales of various hair styling appliances is growing emphasis of people on self-maintenance and appearance. Use of hair styling appliances has been higher among females. However, with the rising trend of self-grooming and personal hygiene, the use of these appliances has been increasing among men population as well. The growing number of men spending on hair styling appliances, increasing the use of electric hair care devices such as hair straighteners, hair dryers, and other appliances continue to influence the growth of the segment globally. The segment is expected to continue to dominate the household beauty appliances market throughout the forecast period.
Asia-Pacific is Expected to Witness the Highest Growth
Asia Pacific region is expected to continue fuelling the growth of the global household beauty appliances market. Increasing population in India and China has largely contributed to the use of beauty appliances. Moreover, manufacturers have introduced various up-gradations in their products that have spurred the adoption of beauty appliances across the region. Sales of beauty appliances in this region are growing at a higher rate driven by the middle class population in China and India.
