Market Trends of Hospitality Industry In Argentina
The Buenos Aries is Dominating the Market
Buenos Aries, which is built on tourism, is witnessing many new hotel openings every year. The city is also considered a cultural hub, as it has more than 300 theaters, ranking fourth in the world of theater activity. This has made the region the first choice for international events. The hospitality industry in Argentina is a combination of domestic and international brand hotels and their chains, which are spread across the country. Most of the international brands have their presence largely in Buenos Aires, which has been recording a high number of tourist arrivals.
Tourism is Driving the Hospitality Industry of Argentina
Argentina ranks high globally in the size of domestic and foreign markets to which its firms have access, which in turn demonstrates the potential to boost the returns on the capital invested to encourage travel and tourism.
Greater focus on improving infrastructure, developing a strong digital strategy, increasing nation branding and sustainably leveraging its natural assets are recommended to enhance the sector in the country. Argentina’s vast size makes air travel one of its key assets. When it comes to nature, Argentina presents an incomparable frame where geographical and climatic elements live in continuous contrast. The government and industry have invested heavily in its air infrastructure by improving airport terminals, generating new flight routes, promoting competition among airlines, and addressing the needs of new tourist profiles, such as millennials or late baby boomers.
